Entrepreneurial Insanity in the Sign BusinessWhen Doing the Same Things Do Not Produce Different Results...
For every owner of a sign shop with a sign-making operation, this book will take you by the hand and lead you toward a whole new pattern of thought about the business you are in. By the end, you may find that you are far too valuable to actually work in your own business!
For over 30 years, Roger McManus has coached, funded, counseled and published for entrepreneurs. As a serial entrepreneur himself, he has garnered the wisdom of dozens advisers and gathered years of experiences in his effort to develop a clear picture of the entrepreneurial mindset.
“What I have tried to do is get the owner of a sign business to examine his or her role in the business”, McManus says. “Interestingly, the owner who is vital to the daily operation of the business – the person the employees know has all the answers – probably owns a business worth far less than one in which the owner is virtually invisible.”
McManus explains that this is all about operating systems that allow a business to run. If the systems are in place, the owner is almost irrelevant.
With the input from some significant players in the Sign Industry, Roger defines the question and describes how an operator can tell the difference between small business ownership and entrepreneurism. And, surprisingly, the analysis is less about money than it is about attitude.
Contributing to the book are Randy Bowles, former president of Thermal Trade, Wichita, KS; Beth Gillispie CEO and co-owner of Acorn Sign Graphics, Richmond, VA; Skip Grant, principal at Grant Graphics, Saratoga, NY; and Rick Williams, owner of Rick’s Sign Company, Longview, TX.
With significant input from some of the Sign Industry’s brightest minds, Entrepreneurial Insanity in the Sign Business brings an entirely different perspective to the business of selling signs. The reader is challenged to get very clear why he or she is in the business in the first place! This book lays out the case for and the strategy by which owners of sign shops can have their lives and grow their businesses at the same time.
Publication Date: Oct 14 2011
ISBN/EAN13: 0974945242 / 9780974945248
Page Count: 218
Binding Type: US Trade Paper
Trim Size: 5.5″ x 8.5″
Color: Black and White
Related Categories: Business & Economics / Small Business